adidas Originals: Coachella Activation
Creative Agency: HappyLucky
Production Agency: Gallagher
My Role: Gallagher Project Manager
With just three weeks from brief to go-live, my team and I were able to bring to life a successful buzz-worthy activation at one of the biggest music festivals in the world, Coachella. Over the two weekends more than 13,000 attendees passed through the footprint.
“With just three weeks from brief in to execution Rachel and her team produced a hugely successful event at one of the biggest music festivals in the country. From late night emails and texts to last minute on site adjustments, Rachel was always available and eager to make sure our asks were accommodated. Rachel's behind the scenes work helped our team realize our vision and her attention to detail, thorough communication and overall delightful personality made a tough project a pleasure to work on. I loved working with Rachel and hope to collaborate again in the future!”
