Dutch Bros: Coacha Activation

Agency: Gallagher

My Role: Gallagher Project Manager

Dutch Bros has a strong company culture that stems from their core values that radiate from their “Broistas”. We helped bring to life Coacha, the company’s annual culture event for their employees that is basically part music festival, part motivational speaking conference, part carnival, and part Instagram photoshoot. The space hosted 2,500 Dutch Bros employees during the full day event.