Nike: Gear Up Campaign

Creative and Production Agency: Conscious Minds

Digital Agency: Instrument

My Role: Nike Executive Producer

With each new season, teen athletes need to gear up for their sport. We set out to enable and inspire these athletes through a series of stories that leveraged inspiration and insights from key professional athletes. During the COVID pandemic, I virtually produced more than 15 content shoots across the country with 16 elite athletes that powered Nike’s digital ecosystem driving a 9% increase in sales compared to the previous year.