Nike: N7 Campaign
Nike Brand Marketing Team: Alero Akuya, Ayesha Khan, Maya Henderson, Rachel Boucher
Nike Creative Team: Peter Le, Olivia Gaylord, Maria Sylva, David Frank, Miles Johnson
Photographer + Director: Camila Falquez
Photography Assistant: Dominic Rawle
Assistant Director: Lewis Rangel
Motion DP + Editor: Rosanna Peng
Set Design: Mila Taylor-Young
Lighting: Rachel Kessler
Digi Tech: Pamela Grant
Wardrobe Stylist: Rita Zebdi
HMU: Julie Figueroa
Production: Hive
Nike launched the N7 x Pendleton collection during 2019 Native Heritage Month. The footwear and apparel collection designed by Tracie Jackson who was inspired by her grandmother’s weaving and integrated into her designs. Our team delivered a full funnel marketing plan in which we elevated the voices of unapologetic female athletes and empowered authentic new narratives. Our cast for the campaign featured Tracie Jackson, Kahara Hodges, Autumn Peltier, Sarain Fox, Katie Smith, Awehiyo Thomas, and Enahaogwahs Kimaura Schindler.
Another key element of the campaign was a partnership with Conde Nast to bring our cast to the Teen Vogue Summit in LA. The panel reached new audiences with their stories and brought awareness to the N7 mission. This discussion shined light on how the cast use their platforms to bring visibility to their communities and help create a better future for indigenous youth.