Nike Women’s World Cup Journey 2019

Nike Brand Marketing Team: Laura Felthaus, Brett Meyer, Jax Levant, Rachel Boucher

Leading up to the 2019 Women’s World Cup, our North America Soccer team were tasked with creating a brand campaign for the incredible and unstoppable U.S. Women’s National Team’s journey to the World Cup. We delivered inspirational, authentic storytelling connected to the USWNT jersey while obsessing the consumer journey. This resulted in making the jersey the number one selling jersey in a single season for the Nike brand.